Allegory and Symbolism in Nathaniel Hawthorne’s “Young...

Nathaniel Hawthorne’s â€Å"Young Goodman Brown† is an excellent example of the use of allegories and symbolism as a form of satire on Puritan faith. According to Frank Preston Stearns, author of The Life and Genius of Nathaniel Hawthorne, â€Å"Hawthorne may have intended this story as an exposure of the inconsistency, and consequent hypocrisy, of Puritanism† (Stearns 181). Throughout the story of â€Å"Young Goodman Brown,† Hawthorne tries to infuse as many symbols and allegories as he can to enhance the overall meaning of his story. He uses the village, Goodman Brown, Faith, the man in the forest, and the time spent in the forest as either a symbol or an allegory to get his point across that Puritans are not always what they seem to be. One of†¦show more content†¦Once the audience is aware of these two pieces of information they can infer that the allegory Hawthorne is writing about is how he sees faith transitioning from a young faith to a n adult faith of a Puritan. Brown in the beginning of the story is a â€Å"young† Puritan with young faith, but by the end of the story he has changed into an adult and does not know if he has faith anymore. Although Brown’s faith is questionable the books states that he continues to pray and go to church (Hawthorne 337), which would be considered hypocritical to some. If Brown’s name is exchanged with Hawthorne’s the readers can see why he saw the Puritans hypocritical and why he left his faith. Notably Faith, the protagonist’s wife, plays a huge role as an allegory and a symbol throughout Hawthorne’s â€Å"Young Goodman Brown.† In this story Faith’s name plays as an allegory. At first this could easily be missed because it sounds like a common name for a woman, but once the readers get further into the story they realize that her name plays an enormous role in the story’s plot. Faith’s name symbolizes Brow n’s faith in God. In the story when Brown meets the man in the forest the man says, â€Å"You are late Goodman Brown,† and Brown replies, â€Å"Faith kept me back awhile† (Hawthorne 330). At this point of the story the audience knows forShow MoreRelatedShort Story Analysis: Young Goodman Brown by Nathaniel Hawthorne851 Words   |  3 Pagesï » ¿Young Goodman Brown, by Nathaniel Hawthorne Introduction Hawthornes short story Young Goodman Brown is a tale of innocence lost. Set in New England during the Puritan era, the protagonist, Goodman Brown, goes for a walk in the woods one night and meets the devil who tells him. Evil is the nature of mankind. Evil must be your only happiness. Welcome again, to the communion of your race. According to Levin this story is a condemnation of the hypocrisy of the puritan ethic. The Salem witch trialsRead More Essay on Symbols, Symbolism, and Allegory in Hawthornes Young Goodman Brown726 Words   |  3 PagesSymbols, Symbolism, and Allegory in Hawthornes Young Goodman Brown Symbolism is a literary technique that is used to clarify the authors intent. Sometimes it is used to great effect, while other times it only seems to muddle the meaning of a passage. In Young Goodman Brown, Nathaniel Hawthorne uses objects and people as symbols to allegorically reveal his message to the reader. Nathaniel Hawthorne uses different people as symbols throughout Young Goodman Brown. The largest symbolicRead MoreThe Writings Of Nathaniel Hawthorne And Flannery O Connor1022 Words   |  5 Pagesthem. Authors like Nathaniel Hawthorne and Flannery O’Connor, writings often include many allegories and symbols to religious faiths. Nathaniel Hawthorne comes from a bloodline that is associated with the Salem witch trials in 1692. His great-great-grandfather was a puritan that took part in the executions during the witch trilas, explaining Hawthorne’s fondness with the religion. Nathaniel Hawthorne is known for his interest in the News England Puritan past. Most of Hawthorne’s writings implementRead MoreAllegory in Young Goodman Brown Essay1008 Words   |  5 PagesNathaniel Hawthornes short story Young Goodman Brown is an excellent example of an allegory. Allegories use events, characters or symbolism as a bizarre or abstract representation of ideas in the story, and throughout Young Goodman Brown, Hawthorne uses a heavy amount of symbolism, as well as his characters and the events of the story line to develop a religious allegory. A large symbolic role is played by protagonist Goodman Browns wife, Faith. Also, the main event in the short story, BrownsRead MoreAnalysis Of Young Goodman Brown1179 W ords   |  5 Pagesâ€Å"Young Goodman Brown† is an odd story with a deeper meaning than is apparent on the surface. Nathaniel Hawthorne wrote his short story â€Å"Young Goodman Brown† in 1835 with what seems like the intentions of gothic and romance features. However, looking further into the story of â€Å"Young Goodman Brown,† it is clear to see that there is a possibility that the imagery displayed can lead to some interesting theories behind Hawthornes purpose, imagery, and symbolism in the text. Throughout the story, HawthorneRead MoreThe 200 Year Old Man1167 Words   |  5 PagesThe 200-Year-Old Man: How Nathaniel Hawthorne Maintained a 17th Century Puritan Allegory Nathaniel Hawthorne, born â€Å"Nathaniel Hathorne† until he added a â€Å"w† to his birth name years later, was a prominent American Novelist that lived during the 19th century. Hawthorne was considered a dark romantic, and often â€Å"undertook the mission of exploring the darker side of humanity† in his short stories and novels. (Wright 3) Hawthorne descended from an ancestry tracing back many generations full of devoutRead More Nathaniel Hawthornes Young Goodman Browns Apocalypse Essay1006 Words   |  5 PagesNathaniel Hawthornes Young Goodman Browns Apocalypse      Ã‚  Ã‚  Ã‚  Ã‚   Most criticism and reflection of Nathaniel Hawthornes Young Goodman Brown centers on a good versus evil theme. Critics also debate interpretations of the main characters consciousness; is Brown awake or dreaming.   What is certain is that he lives and dies in pain because his belief in his righteousness isolates him from his community.   It is also certain that Hawthornes interpretation of Browns mid-lifeRead More How Young Goodman Brown Became Old Badman Brown Essay1596 Words   |  7 Pages Nathaniel Hawthorne was a nineteenth-century American writer of the Romantic Movement. Born in Salem, Massachusetts, in 1804, he was one of those rare writers who drew critical acclaim during his lifetime. Hawthorne used Salem as a setting for most of his stories, such as The Scarlet Letter, The Blithedale Romance, and â€Å"Young Goodman Brown†. Today, readers still appreciate Hawthornes work for its storytelling qualities and for the moral and theological questions it raises. Nathaniel HawthornesRead MoreThe Dichotomy of Self Reliance and Conformity1169 Words   |  5 Pagesmasterpieces were contrived during this period of enlightenment, including Nathaniel Hawthorne’s dramatically thematic and ambiguous short story, â€Å"Young Goodman Brown†, as well as Ralph Waldo Emerson’s intriguingly influential and up lifting essay, â€Å"Self-Reliance†. Hawthorne’s writing aspires to implicate theories and themes about the reality of the world we live in and to illustrate our individual limitations through the art of symbolism and irony. Emerson uses a unique approach in his writing, endeavoringRead More The Symbolism of Hawthornes Young Goodman Brown Essay2725 Words   |  11 PagesThe Symbolism of â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   Nathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† shows the reader the author’s power as a symbolist.    Frederick C. Crews in â€Å"The Logic of Compulsion in ‘Roger Malvin’s Burial’† explores the symbology that prevails in Hawthorne’s best short stories:    . . . I chose this one tale to analyze because it illustrates the indispensability, and I should even say the priority, of understanding the literal psychological dramas

Destiny, Fate and Free Will in Homers Odyssey - Guidance...

Guidance, Fate, and Loyalty in The Odyssey nbsp; The Odyssey is an epic poem about a journey. After the Trojan War is won Odysseus leaves Troy for his home in Ithaca. However, the gods decide to test his courage and resolve and send him on a twenty-year odyssey. Odysseus courage is constantly tested as he struggles with the many obstacles the gods place before him. Although Homer depicted The Odyssey as a self-reliant journey, in reality the gods and other mortals guide Odysseus. It is his loyalty to and his love for his family that keeps him going. The Odyssey depicts Odysseus as he overcomes each obstacle through guidance, fate, and loyalty to his family. nbsp; nbsp;nbsp;nbsp; To Odysseus loyalty is the most important†¦show more content†¦Odysseus shows his purity and loyalty. By Odysseus bathing he is becoming pure and clean which shows he has nothing to hide from his family because of his loyalty. He does not let women jeopardize his mind and stays faithful. nbsp;nbsp;nbsp; Odysseus tests Eumaeus loyalty. Eumaeus, the swineherd, is one of the few servants who have stayed loyal for twenty years. As Odysseus tests Eumaeus, Eumaeus finally tires of hearing all the lies and tells Odysseus, You too, woe-worn man how Heaven has brought you here, do not by lying tales attempt to please or win me; since out of no such cause I show respect and kindness, but out of reverence for Zeus the strangers friend, and pity for yourself (139). When Odysseus lies to Eumaeus he refuses to believe them thus passing another one of Odysseus tests. This touch of dramatic irony helps the reader appreciate the loyalty of Eumaeus who only longs for the master that stands before him. nbsp; nbsp;nbsp;nbsp; Even though its Odysseus loyalty to his family that eventually gets him home even though the gods decide his fate. As Odysseus begins his journey homeward the gods send him on an odyssey. Odysseus fate is best described when he is told, Olympian Zeus himself distributes fortune to mankind and gives to high and low even as he wills to each... (58). Zeus decided Odysseus fate. Odysseus is sent on many smaller journeys while sent on hisShow MoreRelatedAnalysis Of Homer s The Odyssey 1342 Words   |  6 PagesNevertheless, loyalty can idealize as an extremity that extracts our thoughts and mental processes, which can make decisions coincide with ease especially considering who we can count on in times of need. Loyalty, many people may look upon it as actions but in all actuality it is what lies deep down inside of the mind, heart, beliefs, and character of a person. In Homer’s book The Odyssey, there is loyalty present from beginning to end and I would like to ex press how words imply loyalty on an aspectualRead MoreThe View Of Fate Over Free Will, And Vice Versa1599 Words   |  7 PagesArguments concerning the influence of Fate over Free Will, and vice versa, are not unique to our post-Enlighten mindset. Some of the greatest thinkers of all time, such as Aristotle or Plato, dealt directly with this issue in their numerous commentaries that we still look at today. Even within our Bibles we see Fate and Free Will actively playing roles within the famed stories and lives included in both the Old and New Testament. It’s not surprising, then, when we see similar themes relating to theseRead MoreEssay on The Odyssey21353 Words   |  86 PagesThe Odyssey Set in ancient Greece, The Odyssey is about the hero Odysseus long-awaited return from the Trojan War to his homeland, Ithaca, after ten years of wandering. The current action of The Odyssey occupies the last six weeks of the ten years, and the narrative includes many places - Olympus, Ithaca, Pylos, Pherae, Sparta, Ogygia, and Scheria. In Books 9-12, Odysseus narrates the story of his travels in the years after the fall of Troy, and this narrative includes other far-flung

Buyer and Consumer Behaviour for Theories - myassignmenthelp

Question: Discuss about theBuyer and Consumer Behaviour for Theories. Answer: Introduction: This report discusses the various marketing aspects taking the example of the company mars inc. producing chocolate bars. It is discusses details of the consumer behaviour regarding the buying of chocolate. It studies the theories of learning to understand the mind of the customers. This report addresses brand performance, mental availability and also studies in detail the various factors like demographic segmentation on the basis of age gender and household income. The brand performance is also measured taking into consideration factors like market share, penetration etc. The category entry point of snickers is also suggested in this report. Section-1: Understanding Buyer Behaviour 1. A discussion on Cognitivism or Behaviourism theories Cognitivism theory: Cognitivism is a study of psychology often conducted for studying the consumer behaviour in marketing. Cognitivism studies the process which draws the attention of a person rather a consumer. The various process of that are involved in drawing attention involves the method of perception, the way an incidence remains in the memory of the consumer, the learning process of the consumers and the method used for solving problem (Wenger, 2009). These factors together decide the impact of the stimulus in drawing attention of the consumer. This theory propagates that the information processing system of people are very technical in nature. There are certain rules that are followed by the mind of the people in generating cognition of the product. The minds of the people are considered to be processor of information. The concept underlying Cognitivism is the process that helps to gain knowledge (Jonassen and Land 2012). There are further divisions in the cognitive theory th at is the social cognitive theory and the cognitive behavioural theory. Behaviourism theory: The behaviourism is in contrast with the Cognitivism theory. Behaviour lists studies the behaviour of the people that is observable and thus forms the opinion regarding the method of conceptualising of the environment by the people. The behaviouralists believe that the learning of the mind happens as a gradual process through interaction with the environment. The environment provides regular stimulus these stimulations are processed the mind without being conscious resulting in learning (Pritchard, 2013). There are certain assumptions that are made by the behaviouralists theory. According to the behaviouralists theory the brain is passive it is assumed that there is no active role that is taken by the mind in the process of learning. The second assumption is that the mind of the learner is assumed to be a clean slate that is there is no previous information that is stored in the brain (Magee et al. 2007). It believes that recurrent enforcement of any incidence re sults in its occurrence similarly if there is recurrent punishment given for a particular incidence the chances are high that the repetition of the incidence stops. The Cognitivism can be considered as a more appropriate theory regarding the functioning of the learning activity of the human mind (French, 2010). The behaviourism has been the earlier concept which was replaced by the Cognitivism theory because the assumptions that are made in the behaviouralists theory that is considering the mind as a clean slate cannot be justified as there are information that are stored in the mind which cannot be absolutely nullified as a factor that contributes in the assimilation of new information. Section-2: Brand Performance 2. Identification of Pattern with respect to brand performance measure The company Mars Inc is manufacturing the three different kind of chocolate bars, namely Mars Bar, Snickers and Twix. Mars Bar: The chocolate bar brand Mars Bar is having the maximum market share of 37% along with highest market penetration rate of 75% among all the other chocolate bar brands. The parameters like purchase frequency (2.2), share of sole loyal customers (22) and category requirements (43) for this brand are also highest for this brand in comparison to that of other chocolate bar brands. However the category buying rate (5.2) for this brand is lowest with respect to the other brands. Kit Kat: The market share and the market penetration rate of kit-kat chocolate brands are 27 and 55 respectively. The purchase frequency, category buying rate and the sole loyal customers for this brand are 2.2, 5.4 7 respectively. Thus from the picture of the table-1 the pattern of brand performance that can be identified is that a brand that is having large market share is also having a strong market penetration capacity along with a good purchase frequency rate and substantial number of sole loyal customers. Besides, the table also describes that if the brand is having large market share then the brand also poses a good share of category requirements. In other words the parameter Market Share is positively related with the parameters Penetration, Average Purchase Frequency, Share of Category Requirements, Sole Loyalty and is negatively related with Category Buying Rate. Higher market share for a brand indicates that the market penetration power of that brand is quite high and a sufficiently good number of customers are loyal to that brand. The average purchase frequency with respect to the brand is also quiet high. However the buying rate [average amount of product bought by the buyer household for a given time period] for that category of chocolate brand is quiet low as the buyers frequently bought the product, therefore they are not buying a huge amount during each time of purchase as the buyers do not want to store that perishable food product. Again if the market shares of a chocolate brand Nestle Gold (4) is very low. Then it indicates low market penetration (8) power for that brand and there is no loyal customer for that brand and the buyers are mainly purchasing the product on the basis of ad hock decision. However the category buying rate for the product is 9.5 which is the highest value with respect to that of other brands. The brand Snickers is having a moderate market share of 20% with a market penetration rate of 45% and the brand is only having 3% loyal customers. Thus it can be seen that as the brand has failed to sufficiently penetrate the market, very little number of customers have got the chance to know the brand and to be loyal to the brand. 3. Judging the idea for encouraging all the existing buyers to buy snickers: If the number of sole buyers with respect to the brand Snickers has to be increased then the market share of that brand has to be increased. The increased market share with respect to the brand Snickers will provide greater penetration power to that brand. Therefore a marketing strategy has to be developed so that the buyers who are addicted to the other brands can be diverted towards the brand Snickers. So if large numbers of buyers are getting attracted towards that brand through the application of the new marketing strategy, then definitely the market share of that brand as well as market penetration power of that brand will increase. The increased penetration power will help the brand to reach in the hands of larger number of customers and it is expected that this intern will pull up the number of sole buyers (from a mere 3%) for the brand Snickers. That is why in my opinion this strategy is a good strategy to take for establishing the brand Snickers in to the market. Section -3: Mental Availability 4. A discussion on appropriate marketing strategy for building mental availability Mental availability is the chances that a certain buyer is going to recall a particular brand in a buying situation. It is important for brand success to have mental availability of the brand. The chief competition among the brands is to create that mental availability in the mind of its customers. The mental availability can be achieved if the product is etched in the memory of the consumer (Sharp et al. 2010). To remain in the memory of the buyers it is important to create links with the memory of the consumers. The various factors that are capable of creating brand mental availability can be categorised in these five factors: The product should be distinctive in nature: the product should be distinct because similar products often do not give any special stimulus that can help create a distinct memory. Thus it is important to have a certain difference with the other products in the category (Wright, 2006). Noticeable: the product should be noticeable in the eyes of the customer. It is important that the products are noticeable in the eyes of its customers. Reach to the potential buyer: to create mental availability it is important that the products are available to its potential buyers at all times. This helps in creating an impression in the mind as a result it has a higher possibility of mental availability (Robinson, 2010). Continuous refreshment of memory: it is important for the brands to continuously refresh the memories of the customers this can be done through advertisement. Advertisement works as a continuous refreshment of the memories of the consumers (Mitchell, 2007). Consistency: it is important that each of the companies to be consistent. The company should continuously provide advertisements various other method of reminding the target customers regarding the product thus making the process of reminding the customers and consistent approach (Sharp, 2010). Category entry points to be included in the advertisement for Snickers Category entry points are conditions when the consumers plan to buy the products. There are 5 Ws with which the category entry point is associated with. These include why the products should be bought? When is the right time to buy the product? Where this product should be consumed? With whom does this product suit? With what other product this product should be consumed with? These associations can be used as an advertisement technique to promote the product. It has been observed that such association often increase the sale of these products. Hereby there are 10 entry points mentioned where snicker can be introduced: Snickers can be consumed as an energising breakfast Snicker can be consumed during gym time or sports for getting instant energy The product should be taken in the morning time as it is a good breakfast The product should be taken in the evening during exercise It is required in the bed side It is required in the sports field Hanging out with friends When nobody is there to take care of the needs snicker supplies for the nutrition With milk When there is nothing else and hunger pinches Section-4: Demographics and Segmentation 5. Segmentation of the target customers through demographic analysis As per the Table-4 of the demographics it can be seen that on an average 60% of the female buyers are interested for the chocolate bars and only 40% of the male buyers are interested in chocolate bars. This indicates that the female buyers should be targeted for selling the products rather than the male buyers so far as buyers segmentation has to be done on the basis of gender. The table-5 describes that among the four age groups of (16-25) years, (26-35) years, (36-45) years, (56-65) years, the age group (26-35) years contains the maximum number of buyers with respect to all kind of the chocolate bars under consideration. The table also demonstrates that this age-group mostly prefers the brand MARS BAR followed by KITKAT SNICKERS. Thus the analysis highlights the fact that company Mars Inc should look for their target customers within the age group of (26-35) years The table-6 defines that the households who are earning more than $70,000 are having the biggest purchase share with respect to the entire different kind of chocolate brands. In addition, the table describes that these households who are earning more than $70,000 hold 40% of the purchasing share with respect to the brand Snickers, 43% share with respect to the brand KIT-KAT, and 31% share with respect to the brand Mars BAR. Thus it can be seen that Snickers, is the most proffered brand for the buyers group earning more than $70,000. From the above analysis it can be said that to establish the brand Snickers, in to the market the company Mars Inc should target the female customers who are within the age group of (26-35) years and are earning more than $70,000 should be considered. Conclusion recommendation on the basis of demographic analysis On the basis of the above discussion it can be said that in order to establish the chocolate brand Snickers in to the market, the marketing strategies will be developed with a focus towards the target group of customers [females within the age group of 26-35 years and are earning more than $70,000] Detailed research will be held to identify the factors that are mainly responsible for attracting the target group towards a chocolate brand Research should also be done regarding the staple products that can be offered as a package with the chocolate bar brand to make them more attractive. Reference: French, J. ed., 2010.Social marketing and public health: Theory and practice. Oxford University Press. Jonassen, D. and Land, S. eds., 2012.Theoretical foundations of learning environments. Routledge. Magee, J.F., Copacino, W.C. and Rosenfield, D.B., 2007.Modern logistics management: Integrating marketing, manufacturing and physical distribution(Vol. 22). John Wiley Sons. Mitchell, V.W., 2007. Understanding consumers behaviour: can perceived risk theory help?. Management Decision,30(3). Pritchard, A., 2013.Ways of learning: Learning theories and learning styles in the classroom. Routledge. Robinson, W.T., 2010. Marketing mix reactions to entry.Marketing Science,7(4), pp.368-385. Sharp, B., 2010. How brands grow.South Melbourne: Oxford University Press. Google Scholar. Sharp, B., Dawes, J.G., Romaniuk, J.T. and Scriven, J., 2010. How brands grow: What marketers don't know. Wenger, E., 2009. A social theory of learning.Contemporary theories of learning: learning theoristsin their own words. Routledge, New York, NY, pp.209-218. Wright, R., 2006.Consumer behaviour. Cengage learning EMEA.

Privacy Issues an Example of the Topic Business Essays by

Privacy Issues If the customers agree that a web site, or any business from any industry, has an implied ethical contract with its users, the customers would expect the web site to communicate truthfully to the users and be up front about all of its practices related to the gathering and use of personal information. Deceptiveness on the part of the web site would undeniably violate the rule as well as the contract. Sometimes, however, web sites that have opt-policies will change the way they wish to use the data. Most internet users and privacy advocates find this to be deceptive in that the web site does not approach the customers beforehand to give notice of policy changes and ask permission regarding the use of data and personal information for new purposes. In this scenario, the question lies on the ethical obligation and ethical contract of a certain web site in the use of data without the permission of the users. Need essay sample on "Privacy Issues" topic? We will write a custom essay sample specifically for you Proceed This case happened to Yahoo, when the popular web portal suddenly switched from an opt-in to opt-out privacy policy. A short statement inside a long e-mail message about Yahoo's commitment to privacy protection notified customers that the company would change the personal settings of the users to indicate that they want to receive marketing messages via telephone or email. All users, even those who had previously refused to accept marketing messages, were told that they had specific period of time to change their preferences back to its original setting, which they could do by manually clicking the button no on products listed on a promotional enrolment page. Apparently, most users found this process very inconsistent and even complained regarding the unfair distribution of company of the personal information of the users for business purposes. Most users have been very careful with the information being given to the web sites due to some conflicts like stealing of identity and receiving unnecessary advertisements from known and unknown marketers. However, the Yahoo users continue to receive promotions and strange messages from different people as well as organizations. College Students Very Often Tell EssayLab professionals: How much do I have to pay someone to write my assignment online? Essay writer professionals propose: Your Best Essay Helper The modernity of the world today has undeniably brought people to another era that makes them conform to the flow brought about by technology and popular culture. This fact is one of the reasons why people easily engage with different activities online. Some users pay attention to smallest details in the internet; however some of them just click everything they see on screen. One thing that makes these two categories similar is that, none of them wants to be bothered by series of advertisements and random promotions on email or other services of such internet portals. Yahoo must be very careful with the rules and regulations that they impose on any type of service that the company offers to the market. The constant changing society and the past pacing technology only relies on investment, meaning reputation and good customer relations are the only things that make the customers loyal to a single brand. The corporation should be more specific with its contract to be able to avoid legal issues in the future. With the intense competition in the marketplace, the company should invest on customer relations by providing good and quality service aside from profit that Yahoo gains from advertisers. Visiting a search engine without noticing an offer for free mail account is definitely impossible. Yahoo is one of those web sites that offer free registration in order to get free email address and access to other Yahoo services. Basically, most companies in e-commerce offer this type of service as a value add, meaning they entice the visitors with the relatively inexpensive service and still hoping to receive some sort of benefit to the users' visit. These benefits include generating profit by selling the users product from advertisers or another related service, increasing the hit count, proving the site's popularity to advertising agencies, and providing an e-mail as part of an attempt to become an internet portal, which is simply a site that purports to give easy access to all that the internet offers. Unlike the first dilemma, that focuses on privacy issues, this issue points out plain consumerism. Internet has become a community where plain consumerism through influential demands takes place. Each page is loaded with advertising banners of numerous products and services. Customers may click each ad to go to a specific link where the certain product or service is being sold. In some instance, the advertisements pop up, blocking the desired page to attract the attention of the potential customers of the product. Yahoo offers free service; however, it sells more products than the free services that customers enjoy with that certain web site. The ethical obligation of Yahoo and other internet portals to the world has been in the heart of debate of the society. Most people believe that along with the free offers of each company come the constant promotions for unnecessary goods. It is like availing a certain product only to find out that the customers already deal with countless marketers in the market. In other words, the company often overlooks the social responsibility which should guide them to provide enough information and proper promotion in a less aggressive approach. The company should always consider its mission and social responsibility. Yahoo has billions of customers worldwide, making them exposed to different types of people from different market segments everyday. Advertising serves as the supplier for Yahoo, meaning the company operates because of them; however, the company must always understand that the customers are also one of the most important elements in their business operation. Without customers, there will be no advertisers, and vice versa. This cycle shows how important each element of Yahoo's business operation is for the company's success. Yahoo needs to evaluate the proper use and appropriate process of advertising for the target audiences. Internet portals, being the most effective marketing communication channels today may also shape the culture of the society as a whole. It means the company should serve both significant elements of the business but the power over proper presentation still lies on the management of the corporation. A better environment without too much consumerism should be considered aside from high profitability nowadays. Yahoo had been in an intense competition with Google, the world's largest internet portal today. The company competed head-to-head with Google in search and paid listings. Further, most of the Yahoo's products had direct rivals at Google including Yahoo local search, home page, video, mail, and maps. Yahoo constantly introduces new features for the customers in order to reach the market share of Google. Yahoo even released new features that offer free template websites for small businesses to gain local customers. This product made critics conclude that Yahoo is working harder to understand the needs of small businesses than Google is. Apparently, the significance of providing better service and options for listings and placements is overridden by the importance of search market share (Goodman, 2005). Competition has been the greatest threat for the company today. With the existence of other corporations aside from Google in the global market, Yahoo have felt the need to develop strategic plans to stay in the marketplace and stay ahead in the competition. As Google continuously rises in the market, Yahoo needs to strive harder in order to fight the impacts of rivalry that affect the entire business operation. Yahoo does not need to work on recognition; its popularity in the marketplace has been enough to make the company profitable in industry. Until today, most of the services of Yahoo are known and being used by the customers around the world, one proof that the company has not yet lost all the possibility to shrink in the emerging market. The company needs to develop new services that would attract the attention of the target market. Moreover, Yahoo should evaluate the market's needs and reorganize its business plan based on the demands of the customers from different parts of the world. As the company produces new services for the target users, Yahoo could start to establish strong relationship with the businesses from different industries. These plans would not only boost the profit of the company but also build a strong brand name and good reputation in the global market. Reference Goodman, A. (2005). Winning Results with Google AdWords. USA: McGraw-Hill